Joanna Burton

I’ve been a nurse for over 10 years, with experience across a wide range of specialties including cardiothoracics, dermatology, and aesthetic medicine. During this time, I’ve also qualified as an independent nurse prescriber, enabling me to offer safe, comprehensive, and personalised care to every patient I treat.

Becoming a mum to two daughters has significantly shaped how I view the cosmetic industry and the influence of social media. I have conflicted feelings about both. On one hand, I see how unrealistic beauty standards and constant comparison can fuel insecurity. On the other, I’ve witnessed first-hand the genuine confidence and wellbeing that thoughtful, well-considered treatments can bring when done for the right reasons. For me, aesthetics has never been about vanity, it’s about feeling comfortable, confident, and happy in your own skin. That belief is at the heart of everything I do.

Today’s beauty standards can feel overwhelming, with ever-changing trends and increasing pressure to look a certain way. Appearance should never be a trend. When taken to extremes, these ideals can distort natural beauty rather than enhance it. I strongly believe in treatments that respect individuality, deliver subtle, natural results, and focus on improving rather than altering who you are.

Caring about our appearance is both healthy and normal, but it should never overshadow the many other qualities that define us. In my clinic, I value a balanced approach to self-care and aim to create a positive, empowering environment that supports confidence beyond appearance alone.